BMW

About BMW

BMW is a premium automotive brand known for driver-focused engineering, performance, and high-quality interiors, with electrification building on its long-running “i” sub-brand. BMW’s EV approach prioritises familiar driving dynamics alongside modern electric technology. BMW commenced EV sales in Australia in 2014, making it one of the earliest premium brands to introduce EVs locally. Its lineup targets the premium electric sedan and SUV segments, including models such as the i4, iX1, iX2, iX3, iX, i5, and i7. Positioned as a premium performance and technology-led EV brand, BMW balances range, power, and refinement. In Australia, BMW EVs are sold through authorised BMW dealerships, supported by online configuration and ordering tools.