XPeng Aims To Become Top 5 EV Brand In Australia

As electric vehicle sales continue to surge across Australia, the competition between Chinese carmakers is reaching new heights. This week, XPENG’s local distributor TrueEV has responded to recent comments from BYD’s leadership, outlining its own bold plans for the Australian market.

XPENG Responds to BYD’s Global Claims

Following an exclusive interview in which BYD’s president, Wang Chuanfu, described Australia’s EV market as a “signal to the world,” XPENG has issued a clear response. Jason Clarke, CEO of TrueEV (the official distributor for XPENG in Australia), acknowledged BYD’s achievements but said the next chapter in EV innovation is still to come.

“There’s no question BYD has reshaped the EV market here,” Clarke said. “But we believe this is only the beginning. XPENG is here to show what the next generation of EVs can do, not just in performance, but in driver experience and smart technology.”

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Aiming for a Top Spot

XPENG has made it clear that Australia plays a strategic role in its global expansion. Clarke confirmed that the company plans to remain in the local market long term and has set ambitious goals.

“We aim to be among the top five EV-only brands in Australia within the next three years,” he stated.

Rather than focusing solely on sales volume, XPENG is placing its bets on technological leadership and cutting-edge features.

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Tech at the Core of XPENG’s Strategy

Clarke says XPENG vehicles are designed with the Australian driver in mind, offering high-speed charging, long range, and advanced autonomous capabilities.

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New Models on the Horizon

XPENG is planning to roll out several new models tailored for the Australian market. Its current offering, the G6, has already attracted attention from early adopters. The brand will soon add the G9 SUV and the MONA M03 — a sleek sedan featuring futuristic design and next-gen tech.

XPENG is also preparing to introduce hybrid solutions like the Kunpeng Super Electric System, which offers up to 430 km in electric-only mode and a combined range of up to 1,400 km.

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The Bigger Picture in Australia’s EV Market

Australia has become a key battleground for EV brands from China. In addition to XPENG and BYD, automakers such as GWM and Chery have also increased their presence locally.

BYD recently celebrated its 60,000th vehicle delivery in Australia and ranked fifth in overall brand sales last month. But XPENG isn’t fazed by the numbers — its focus is on carving out a leadership position through design, software, and infrastructure.

“Australia is more than a launch market for us. It’s where we’ll prove our leadership in EVs,” Clarke said.

With long distances, hot summers, and rising EV adoption, XPENG sees Australia as the ideal place to showcase what its technology can do.

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Summary

As XPENG ramps up its Australian rollout, it’s clear the brand is not just here to compete — it’s aiming to lead. With a strong focus on software, smart features, and fast-charging infrastructure, XPENG could soon be a household name in Australia's rapidly growing EV scene.