Geely Auto Australia Joins Forces With Autosports Group

Chinese automaker Geely Auto Australia (GAA) is accelerating its national rollout with a new partnership with Autosports Group, one of the country’s largest luxury automotive retailers.

The first Autosports-operated Geely showroom will open on 18 August in Leichhardt, Sydney, marking another step in the brand’s rapid expansion since its Australian launch earlier this year.

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A Fast-Growing National Presence

Since arriving in Australia in March 2025, Geely has already built a strong dealership footprint across seven states and territories. The company confirmed its first Darwin dealership will follow soon, completing coverage in the Northern Territory.

This expansion has been driven by partnerships with some of Australia’s most established dealer groups, including Jowett Motor Group, McCarroll’s Automotive Group, Regent Motor Group, Peter Warren Automotive Holdings, Tony White Group, Kevin Dennis Motors, Sime Motors Australia, Pickerings Auto Group, and now Autosports Group.

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Why Autosports Group Matters

Autosports Group is best known for representing prestige brands such as Rolls-Royce, Bentley, Lamborghini, Maserati, Mercedes-Benz, BMW, Audi, Volvo, and Polestar. The addition of Geely to its portfolio highlights how quickly the Chinese brand is building credibility in the local market.

Autosports Group CEO Nick Pagent said the move was a natural fit:

“Geely’s focus on innovation and customer experience aligns with our values. We’re excited to bring Geely vehicles to more Australian drivers.”

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Geely’s Product Roadmap

Geely’s fast-growing dealer network provides the foundation for its expanding model range.

The upcoming Starray EM-i will give buyers another electrified option, combining hybrid efficiency with comfort and advanced technology.

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Outlook

Geely’s rapid dealership growth, coupled with new model launches, suggests it is serious about becoming a mainstream player in Australia’s EV and hybrid market. With Autosports Group now on board, the brand gains access to an even wider customer base — including buyers familiar with luxury vehicles but open to new alternatives.