2023 Cupra Born price and specs: Sporty electric hatch launches with RWD, 170kW
Key Points
- Australia’s first sporty five-door electric hatch priced from $59,990
- RWD with large battery and up to 511km range
- Two option packs – but both remove a seat
The sporty Cupra Born electric hatch has landed in Australia to directly target the popular Tesla Model 3 sedan.
It also marks the first Volkswagen Group product sold in Australia with the dedicated Modular Electric Toolkit (MEB) EV platform and costs the same as the the Cupra Leon VZe plug-in hybrid electric vehicle (PHEV) small hatch.
Priced from $59,990 before on-road costs with a single flagship variant available, the Born provides up to 511km of claimed WLTP driving range.
The Born is eligible for select Australian electric car incentives, including the fringe benefits tax (FBT) exemption for company fleets and novated leases.
The Cupra Born rivals models including the Tesla Model 3 sedan, Polestar 2 liftback, Nissan Leaf e+ hatch, and three-door Mini Electric.
Cupra Born Key Specs
The Cupra Born is available in a single specification configuration at launch, with a large long range battery pack – comparable to bigger models like the Hyundai Ioniq 5 SUV – and boasts the most powerful rear-wheel-driven electric motor tune offered overseas.
Compared to the identically-priced Cupra Leon VZe PHEV, it's 76mm longer, 10mm narrower in width, and 95mm shorter in height with a an 83mm shorter wheelbase.
Check out the full specs
Cupra Born Price and Models
The Cupra Born electric hatch is priced from $59,990 before on-road costs with one variant offered and two option packs.
Key features include a 12-inch touchscreen system with wired Apple CarPlay and wired Android Auto, Seaqual recycled material fabric seats, copper interior trim, full safety assistance suite, and a handy Mode 3 Type 2 to Type 2 charging cable included as standard.
Interior and Performance packages are optional, but both remove the rear middle seat due to laden weight limitations for the rear axle.
Cupra Born price: $59,990 before on-road costs
| Exterior | 19-inch Typhoon black and copper alloy wheels |
| LED head- and tail lights with auto high beam assist | |
| Front fog lights integrated into headlights | |
| Rear roof spoiler | |
| Heated power folding mirrors | |
| Rain sensing wipers | |
| Mode 3 Type 2 to Type 2 charging cable | |
| Interior | Seaqual front bucket seats |
| Five-seat black interior with copper and suede accents | |
| Ambient lighting | |
| Heated leather steering wheel | |
| Floor mats | |
| Aluminium pedals | |
| Rear tinted windows | |
| Technology | 12-inch infotainment system with wired Apple CarPlay and wired Android Auto |
| 5.3-inch digital driver’s display | |
| Qi wireless phone charger | |
| 4x USB-C ports | |
| Safety assist | Auto emergency braking with pedestrian/cyclist detection |
| Rear cross traffic alert and exit warning side assist | |
| Lane keeping assist | |
| Park assist | |
| Adaptive cruise control | |
| 360-degree view camera | |
| Driver attention warning | |
| Pre-crash assist | |
| Tyre pressure warning system |
Cupra Born Options
- Standard paint – no cost: Vapor Grey
- Metallic paint – no cost: Glacial White; Greyser Silver; Quasar Grey; Rayleigh Red
- Premium paint – $475: Aurora Blue
Interior Package – $2900:
- Four-seats (two-seat rear row)
- Aurora Blue Dinamica suede heated front bucket seats
- 12-way power adjustable front seats with massage function
- Nine-speaker Beats premium sound system (395W amplifier)
- Heated washing jets
Performance Package – $2600:
- Four-seats (two-seat rear row)
- 475km reduced WLTP range
- Adaptive damping
- 20-inch Firestorm black and silver alloy wheels
- 235mm Michelin Pilot Sport 4 wide tyres
Cupra Born Warranty and Servicing
The Cupra Born is covered by a five-year, unlimited kilometre warranty.
The Spanish company hasn't detailed the battery warranty, nor capped-price servicing costs.
Maintenance is required every 12 months/15,000km and Cupra offers three- or five-year fixed-price pre-paid service plans to save on long-term costs.
Cupra Born pre-paid servicing costs:
| Pre-paid servicing duration | Package cost |
| Three-years | $990 |
| Five-years | $1590 |
How does the Cupra Born compare to other EVs?
The Cupra Born compares well with its electric hatch rivals by packing a large battery, long claimed driving range and fast DC charging capability.
But, its performance is on par with the Mini Electric, Nissan Leaf and cheaper BYD Atto 3 SUV and boot space is average for a small car.
Datawrappers by Danny Thai
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