Polestar

About Polestar

Polestar is an electric-only performance brand born from Volvo and now jointly owned by Volvo Cars and Geely. The brand is known for minimalist Scandinavian design, strong sustainability credentials, and performance-focused electric drivetrains, with a clear emphasis on clean, modern aesthetics. Polestar commenced EV sales in Australia in 2021, targeting the premium electric sedan and SUV segments with models including Polestar 2, Polestar 3, and Polestar 4. Positioned as a design-led, performance-oriented and tech-focused EV brand, Polestar sits between mainstream and traditional luxury marques. In Australia, Polestar vehicles are sold via a direct-to-consumer online sales model, supported by physical Polestar Spaces for viewing, test drives, and delivery support.