Polestar has branched out as a standalone brand focusing exclusively on high-performance electric vehicles. The Polestar 1, a hybrid, and its all-electric successors, the Polestar 2 and the newly launched Polestar 3 SUV, are designed with a focus on sustainability, performance, and avant-garde design. Polestar vehicles feature minimalist Scandinavian aesthetics, advanced infotainment systems, and a commitment to reducing environmental impact, making them appealing to tech-savvy consumers and performance enthusiasts alike.