Zeekr 7X: A New Contender in Australia’s Mid-Sized Electric SUV Market

Zeekr is gearing up to expand its presence in Australia with the arrival of its first mid-sized electric SUV, the 7X, expected to launch in the final quarter of 2024. This move follows the brand’s introduction of the Zeekr X small SUV and 009 people mover, marking a significant step in its global expansion.

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The 7X will eneter the popular mid-sized electric SUVs, currently led by the Tesla Model Y. Measuring 4,825mm in length, 1,930mm in width, and 1,656mm in height, it offers a spacious two-row interior, positioning it alongside large SUVs such as the Kia Sorento while providing a premium driving experience.

Zeekr has ambitious plans for the Australian market to sell between 2,500 and 3,000 vehicles in 2024. The 7X is expected to play a key role in these sales, especially if its launch moves forward.

Powertrain & Performance

Built on the PMA2+ EV platform, based on Geely’s Sustainable Experience Architecture, the 7X features an 800V electrical system for fast charging and efficiency.

It should be noted with respect fast charging times in Australia, it is unlikely the below charging times will be possible. They would require 500 kW DC fast chargers in order to reach the 460 kW peak charging rate the 7x is capable of. Today, the fastest chargers in Australia are 350 kW and are mostly featured in the ChargeFox network and are few and far between.

Zeekr 7x battery options include:

The single-motor rear-wheel-drive variant delivers 310kW and 440Nm and achieves 0-100 km/h in a brisk 5.7 seconds. Meanwhile, the dual-motor all-wheel-drive version produces 475kW and 710Nm, reducing acceleration to 3.8 seconds.

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Technology & Interior Features

The 7X has a high-tech interior that emphasises connectivity and comfort. The driver is greeted by a 13.02-inch digital instrument cluster and a 16-inch touchscreen infotainment system, complemented by a 36.21-inch augmented reality head-up display. Rear passengers can opt for a 13-inch 2K OLED screen, enhancing entertainment options.

Additional premium features include:

• Dual wireless phone chargers
• Tri-zone climate control
• Fragrance system
• Power-adjustable front seats with heating, ventilation, massage, and memory functions
• Rear electric sofa with a reclining backrest, heating, ventilation, and massage capabilities

Upholstery options include Nappa leather, further enhancing the luxurious appeal of the SUV.

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Exterior & Safety Features

The 7X is equipped with advanced lighting and safety technology on the outside. Standard features include matrix LED headlights and a full suite of active safety systems, with LiDAR providing enhanced driver assistance.

The SUV rides on 19- or 20-inch alloy wheels and top-spec models feature Zeekr’s ‘Magic Carpet’ air suspension, designed to optimize ride comfort and handling.

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A Premium Alternative in the EV Market

Zeekr positions itself as a premium EV brand, setting it apart from mainstream competitors like Tesla. Despite being a relatively new brand, launched in 2021, Zeekr has expanded to over 40 global markets and continues to grow under the Geely umbrella, which also owns Volvo, Polestar, and Lotus.

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With a compelling range, performance, technology, and luxury mix, the 7X is poised to to make a strong impact Australia’s EV segment. Its success will depend on final pricing and specifications, which are expected to be revealed closer to launch.