Renault has been at the forefront of the electric vehicle market in Europe, with the Zoe being one of the continent’s best-selling EVs. Renault's electric models are known for their affordability, practicality, and relatively good range, making them accessible and attractive to a broad audience. The company is intensifying its focus on electric vehicles with the "Renaulution" strategy, which aims to renew and electrify its lineup, focusing on profitability and sustainability.