Key Points
- MG is offering $2,000 cash back on the MG4 EV Urban, cutting the entry Essence 43 to $29,990 drive away until 30 September 2026.
- The MG4 EV Urban is MG's cheapest and best-selling EV in Australia, with more than 2,600 sold since deliveries began in May 2026.
- The Essence 43 has a 43kWh LFP battery and 316km WLTP range, while the Essence 54 has a 54kWh battery and 405km range.
MG Motor Australia is offering $2,000 cash back on the MG4 EV Urban, its cheapest and best-selling electric vehicle. The offer applies to vehicles sold and delivered between 11 and 30 September 2026, and drops the entry-level Essence 43 to $29,990 drive away.
The MG4 EV Urban is MG's lowest-priced EV in Australia and has been one of the strongest-selling electric cars in the country since it launched in April 2026. The cash back offer pushes it further below rival cheap EVs, including the BYD Dolphin.
How much you save
The $2,000 cash back applies to both MG4 EV Urban variants. It is deducted from the drive-away price at point of sale, bringing the Essence 43 down from $31,990 to $29,990 drive away, and the Essence 54 down from $34,990 to $32,990 drive away.
MG4 EV Urban September 2026 Pricing
Variant | Battery | List Drive-Away Price | Cash Back | Price With Cash Back |
Essence 43 | 43kWh LFP | $31,990 | $2,000 | $29,990 |
Essence 54 | 54kWh LFP | $34,990 | $2,000 | $32,990 |
MG4 EV Urban specs: Essence 43 vs Essence 54
The two variants share the same front-mounted motor layout and charging hardware, but differ in battery size, range and power output.
MG4 EV Urban Specifications
Spec | Essence 43 | Essence 54 |
Battery | 43kWh LFP | 54kWh LFP |
WLTP range | 316km | 405km |
Motor power | 110kW | 118kW |
Torque | 250Nm | 250Nm |
0-100km/h | Approx. 9 seconds | 8.7 seconds |
AC charging | 6.6kW | 6.6kW |
DC charging | 150kW (10-80% in 30 minutes) | 150kW (10-80% in 30 minutes) |
Standard equipment on both variants includes 17-inch Starburst alloy wheels, a 12.8-inch infotainment touchscreen with wireless Apple CarPlay and Android Auto, satellite navigation, full LED headlights with daytime running lights and automatic headlamps, roof rails, a rear spoiler, and MG's Pilot driver assistance suite with highway cruise control.
Sales so far and how it stacks up
MG has sold more than 2,600 MG4 EV Urbans in Australia since deliveries began in May 2026. The previous-generation MG4 sold more than 13,000 units in total, and the Urban's lower pricing positions it to keep pace with, or beat, that figure.
At $29,990 drive away with the cash back applied, the Essence 43 undercuts the BYD Dolphin, currently the MG4 EV Urban's closest rival on price among mainstream electric hatchbacks.
Other MG offers this month
The MG4 EV Urban cash back is one of several offers running across MG's range for vehicles sold and delivered between 11 and 30 September 2026.
MG September 2026 Offers
Model | Cash Back | Drive-Away Price |
MG3 Vibe | $1,000 | $19,990 |
MG3 Excite HYBRID+ | $500 | $28,490 |
MG3 Essence HYBRID+ | $500 | $30,490 |
MG ZS Excite Turbo | $1,000 | $25,990 |
MG ZS Essence Turbo | $500 | $28,990 |
MG ZS Excite HYBRID+ | $1,000 | $29,990 |
MG ZS Essence HYBRID+ | $1,000 | $33,490 |
MG4 EV Urban Essence 43 | $2,000 | $29,990 |
MG4 EV Urban Essence 54 | $2,000 | $32,990 |
MG QS Excite | $2,000 | $44,990 |
MG QS Essence | $2,000 | $48,990 |
MGU9 (all variants) | $1,000 plus $2,000 trade-in bonus | Not stated |
IM5 and IM6 (all trims) | $3,000 plus $500 accessory bonus | Not stated |
Offer terms and eligibility
MG lists the cash back and drive-away pricing as running from 11 to 30 September 2026, covering vehicles sold and delivered within that window. MG's offers page does not state whether the cash back can be combined with other current offers, so buyers should confirm full terms and conditions, including trade-in bonus eligibility for unencumbered vehicles, with their dealer before ordering.
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About the author
Danny is a consultant and entrepreneur working at the cutting edge of the electric vehicle and energy transition. He is passionate about educating and helping consumers make better decisions through data.
