Tesla

About Tesla

Tesla is a pure-electric vehicle manufacturer best known for its software-driven approach, long-range EVs, and proprietary fast-charging network. The brand focuses heavily on vertical integration, over-the-air updates, and simplified vehicle line-ups. Tesla commenced EV sales in Australia in 2014, initially with the Model S, and now targets the mainstream electric sedan and SUV segments with the Model 3 and Model Y. Positioned as a technology-centric and efficiency-focused EV brand, Tesla prioritises range, performance, and digital features over traditional luxury. In Australia, Tesla vehicles are sold exclusively via a direct-to-consumer online sales model, supported by company-owned showrooms, delivery centres, and service locations.