Zeekr Set to Electrify the Australian Market with Premium EV Offerings

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Australia's electric vehicle (EV) landscape is set to welcome a new, premium player: Zeekr. This subsidiary of the Geely group, which counts Volvo, Polestar and Lotus among its siblings, plans to redefine the electric car Australia scene by focusing on the premium segment.

As right-hand drive models open for pre-orders in markets like Thailand, anticipation for Zeekr's arrival down under is building with a projected launch slated for the third quarter of 2024. Zeekr is poised to offer an upscale alternative to the more budget-friendly options from other Chinese brands like MG and GWM.

Zeekr 009: A People Mover with a Blend of Luxury and Electric Performance

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Zeekr's first offering, the 009, is a luxurious electric people mover. Unveiled in China in 2022, it has been a strong seller for Zeekr, selling 19,210 units in 2023. The 009 is not your typical people mover – it's a statement of luxury on wheels. With two battery options (116kWh and 140kWh), it offers a considerable driving range while also providing seating for up to 7 passengers. Performance-wise, it's got a dual-motor setup that makes it quite zippy for its size, challenging even some of the best electric cars in Australia for acceleration.

In Australia, the electric people mover segment has limited options with just the LDV Mifa van and more recently the Kia EV9 SUV as true 7-seater options.

Zeekr X: A Stylish Compact Crossover With Performance On Tap

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The details of the smaller Zeekr X, related in size to the BYD Atto 3, suggest a vehicle well-suited to meet consumer needs with high power and solid range figures. The models' features, like fast DC charging and an array of high-tech equipment, are indicative of Zeekr's aim to carve out a space in the luxury EV market.

It is built on the same underpinnings as the Volvo EX30 and will likely share many similar specifications across range and performance.

Zeekr's Market Strategy and Future Prospects

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While still a young brand with deliveries beginning in China in 2021, Zeekr has ambitious plans to expand globally across European, Middle Eastern, and Asian markets within the next five years. With a focus on delivering high-performance luxury EVs, Zeekr could soon become a notable player in Australia's burgeoning EV market.

For potential EV buyers in Australia, Zeekr's upcoming presence is yet another sign of the electric revolution gaining momentum. With an increasing number of options, consumers will have more opportunities to transition into the EV lifestyle, which aligns with the country's growing focus on sustainability and reducing carbon footprints.

Stay tuned for more updates regarding Zeekr's product offerings, pricing, and how the brand will shape its presence in the Australian automotive market.