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Tesla’s October Sales Slide as Model 3 Demand Drops Sharply

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Key Points

  • esla’s October sales in Australia dropped 37% year-on-year to 916 units
  • The Model 3 recorded its weakest month since 2022 with only 181 sales
  • The Model Y remained Tesla’s top seller with 735 units and stable year-to-date growth
  • Australia’s overall EV market share is expected to settle around 8% for October

Tesla’s performance in Australia dipped in October, with sales taking a noticeable hit after a strong September.

The electric carmaker’s numbers show a significant fall in Model 3 deliveries, while the Model Y continued to hold steady.

▶️MORE: Tesla and BYD Push EV Sales to Record 11.3% Market Share

What Happened to Tesla’s October Numbers?

New data from the Electric Vehicle Council (EVC) shows Tesla sold 916 vehicles in October, a sharp 37% drop from the same month in 2024. The brand’s year-to-date total now stands at 23,569 units, down nearly 27% from the previous year.

Key points from the data:

  • Model Y: 735 units sold in October (up from 422 in 2024)
  • Model 3: 181 units sold (down from 1,042 in 2024)
  • Tesla’s total sales (Jan–Oct 2025): 23,569 vs 32,214 last year

Despite the slowdown, the Model Y remains Tesla’s main driver with 17,972 units sold this year, slightly ahead of last year’s pace. The Model 3, however, has seen its weakest run since 2022, with sales down 61% year-on-year.

▶️MORE: 2025 Tesla Model Y price and specs

Is the Model Y Holding Tesla’s Ground?

Yes, for now. While the Model 3 struggles, the Model Y continues to carry the brand, thanks to its popularity as a family SUV and stable pricing. Tesla’s quarterly pattern also plays a role, with higher deliveries typically pushed toward the end of each quarter.

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tesla model y

However, the company is now between key product refreshes. The upcoming Model Y Performance and Model 3 Long Range RWD — which promises the longest range in its segment — are expected to boost momentum once deliveries begin.

▶️MORE: These Are the Best-Selling EVs in Australia in 2025

Tesla’s recent slowdown may also be linked to:

  • Reduced incentives (no trade-in bonuses this month)
  • Anticipation for new variants
  • Seasonal market softening post-September peak

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