Key Points
- MG Motor is offering up to $3,000 off the IM5 and IM6 plus a $500 accessories bonus until 30 June 2026.
- The IM6 has sold 182 units YTD in 2026, placing it near the bottom of the medium EV SUV segment.
- The IM5 has sold 148 units YTD in 2026, behind the Tesla Model 3 (1,766) and BYD Seal (1,304).
MG Motor has cut prices on the IM5 and IM6 and added a $500 accessories bonus as part of its M-GENIUS EOFY campaign. The offer runs until 30 June 2026 and applies to new vehicles purchased and delivered through participating MG dealers.
The IM5 and IM6 launched in Australia in June 2025. Both are premium electric vehicles positioned above the MG4 and MGS5 EV in the local lineup. Since launch, sales have been modest in a highly competitive segment.
What is the deal?
Current driveaway prices are below the original launch prices for the Platinum and Performance variants. The Premium variant is unchanged from launch. On top of the price reduction, buyers receive a $500 accessories bonus that can be used towards eligible MG accessories or taken as a $500 reduction off the purchase price.
IM5 and IM6 EOFY Pricing vs Launch Price
Variant | Battery / Drive | Launch Price | EOFY Price | Saving |
Premium | 75kWh RWD | $60,990 | $60,990 | No change |
Platinum | 100kWh RWD | $69,990 | $67,990 | Save $2,000 |
Performance | 100kWh AWD | $80,990 | $77,990 | Save $3,000 |
Prices apply to both the IM5 and IM6. All driveaway prices include 12 months registration, 12 months CTP insurance, maximum dealer delivery charge, and estimated stamp duty. The offer is available on new vehicles sold between 1 May and 30 June 2026, delivered between 15 May and 30 June 2026.
IM5
The IM5 is a large electric sedan. It competes in the medium car segment against the Tesla Model 3 and BYD Seal. It is sold in three variants: Premium, Platinum, and Performance.
IM5 Key Specs
Spec | Premium | Platinum | Performance |
Battery | 75kWh | 100kWh | 100kWh |
Drivetrain | RWD | RWD | AWD |
Max DC Charging | Up to 396kW | Up to 396kW | Up to 396kW |
WLTP Range | Up to 520km | Up to 655km | Up to 580km |
EOFY Driveaway | $60,990 | $67,990 | $77,990 |
IM6
The IM6 is a fastback-style electric sedan that competes in the medium SUV segment. It shares the same three-variant lineup and pricing as the IM5. Both models support up to 396kW DC fast charging.
IM6 Key Specs
Spec | Premium | Platinum | Performance |
Battery | 75kWh | 100kWh | 100kWh |
Drivetrain | RWD | RWD | AWD |
Max DC Charging | Up to 396kW | Up to 396kW | Up to 396kW |
EOFY Driveaway | $60,990 | $67,990 | $77,990 |
How have sales been?
Since launching in June 2025, both models have seen limited sales. The IM6 competes in the medium EV SUV segment, one of the most competitive categories in Australia. The IM5 competes in the medium car (sedan) segment against the Tesla Model 3 and BYD Seal.
Through the first four months of 2026, the IM6 has sold 182 units and the IM5 has sold 148 units. Both sit near the bottom of their respective segments.
Medium EV SUV Segment YTD Sales 2026 (Jan-Apr)
Make | Model | Jan | Feb | Mar | Apr | YTD |
Tesla | Model Y | 288 | 2,791 | 2,818 | 822 | 6,719 |
BYD | Sealion 7 | 1,171 | 1,327 | 1,970 | 1,780 | 6,248 |
Zeekr | 7X | 418 | 628 | 679 | 973 | 2,698 |
Geely | EX5 | 415 | 416 | 606 | 1,202 | 2,639 |
Kia | EV5 | 281 | 280 | 587 | 794 | 1,942 |
IM | IM6 | 47 | 39 | 48 | 48 | 182 |
Medium Car Segment YTD Sales 2026 (Jan-Apr)
Make | Model | Jan | Feb | Mar | Apr | YTD |
Tesla | Model 3 | 213 | 483 | 667 | 403 | 1,766 |
BYD | Seal | 295 | 302 | 337 | 370 | 1,304 |
BMW | i4 | 81 | 76 | 89 | 42 | 288 |
Polestar | 2 | 45 | 45 | 49 | 43 | 182 |
IM | IM5 | 30 | 26 | 45 | 47 | 148 |
The IM6 sits second from the bottom in the medium EV SUV segment, ahead of only the Skoda Enyaq (165 units). The segment leader, the Tesla Model Y, has sold 6,719 units in the same period. The IM5 sits at the bottom of the medium car segment with 148 units, compared to 1,766 for the Tesla Model 3 and 1,304 for the BYD Seal.
Eligibility and conditions
The offer applies to new vehicles only. Vehicles must be sold between 1 May and 30 June 2026 and delivered between 15 May and 30 June 2026. It is available at participating MG dealers across Australia. Fleet, government, hire car, and rental buyers are excluded. The $500 accessories bonus cannot be redeemed for cash and is not combinable with other offers. Stock is limited.
About the author
Danny is a consultant and entrepreneur working at the cutting edge of the electric vehicle and energy transition. He is passionate about educating and helping consumers make better decisions through data.
