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BYD Crosses 60,000 Sales in Australia as Local Momentum Grows

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Chinese electric carmaker BYD has officially sold over 60,000 vehicles in Australia, marking a major milestone less than three years since it began local deliveries. This achievement reflects BYD’s rapidly growing presence in one of the world’s most competitive and mature auto markets.

A Milestone Moment

The 60,000th BYD vehicle was recently delivered to a customer in Melbourne. Company founder and chairman, Wang Chuanfu, personally handed over the keys, underlining the importance of the Australian market to BYD’s global ambitions.

“Australia is a key market for the BYD brand,” Chuanfu said during the ceremony. “It’s a market that values innovation, safety, and sustainability. Our success here shows the world that BYD can meet the demands of advanced automotive markets.”

He added that the company’s broader goal to "Cool the Earth by 1°C" is being embraced by Australian drivers.

▶️MORE: BYD New Car Reviews, News, Models & Prices | zecar

BYD 60,000th Car Sold

From the Atto 3 to the Shark 6: A Fast-Growing Lineup

BYD entered the Australian market with the Atto 3, a compact electric SUV that made headlines in 2022 as one of the most affordable purpose-built EVs. Since then, the company has steadily expanded its offering to include a mix of battery electric and plug-in hybrid models across various body styles.

Key Model Launches in Australia

ModelTypeLaunch YearNotable Features
Atto 3Battery Electric SUV2022BYD’s first model in Australia; budget-friendly
DolphinBattery Electric Hatch2023Priced from $29,990 – lowest-cost EV at launch
SealBattery Electric SedanLate 2023Helped boost sales in early 2024
Sealion 6Plug-in Hybrid SUVMid-2024Thousands of orders; first local PHEV SUV from BYD
Shark 6Plug-in Hybrid UteMid-2024 BYD’s top-selling model; eligible for $4,000 rebate
Sealion 7Battery Electric SUV2025 Already in Australia’s top 5 EVs by sales
BYD Car

▶️MORE: BYD Sealion 7 Becomes Australia’s Top Selling EV

Sales Growth and Price Strategy

BYD’s upward trajectory has been helped by aggressive pricing and regular model releases. The Dolphin hatchback was introduced in January 2025 at a price under $30,000, drawing strong interest across the country.

In early July, the company launched a $4,000 cash-back deal on the Shark 6 plug-in hybrid ute after it surpassed 10,000 units sold locally. Combined with consistent pricing initiatives, such offers have made EV ownership more accessible to a wider range of Australians.

▶️MORE: BYD's 5-Minute 400km EV Charging Breakthrough

2025 Sales Outlook and Expansion Plans

BYD sold 23,355 vehicles in Australia during the first half of 2025. With continued strong demand, the company now expects to reach 40,000–45,000 deliveries by year-end. That could make it one of the top 10 automotive brands in Australia by total sales — a rare achievement for any newcomer in under four years.

2025 Forecast

MetricValue
First-half 2025 sales23,355 units
Full-year forecast40,000–45,000 units
Years in local marketLess than 3
Target rank by year-endTop 10 automotive brands

▶️MORE: BYD Cuts EVDirect And Eagers in A Major Shakeup

Sealion 7 SUV

What’s Next?

Looking ahead, BYD plans to introduce the Atto 2, a compact electric SUV, in the final quarter of 2025. If momentum continues, it will further strengthen BYD’s foothold in Australia’s growing EV sector.

With a combination of price-driven appeal, diverse model choices, and increased local visibility, BYD is quickly becoming one of the most influential brands shaping Australia’s electric vehicle future.

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