Chery

About Chery

Chery is a Chinese automotive brand known for delivering value-focused vehicles with modern styling and high standard equipment, and is now expanding its lineup with battery-electric models. The brand emphasises practicality and affordability as it builds its EV presence. Chery commenced EV sales in Australia in 2025, targeting the mainstream electric SUV segment with models such as the Chery E5. Positioned as an affordable and accessible EV brand, Chery aims to appeal to first-time EV buyers looking for competitive pricing without sacrificing features. In Australia, Chery vehicles are sold through a growing national dealer network, offering a traditional showroom and servicing experience supported by local distribution.