Chinese tech giant Xiaomi, best known globally as one of the largest smartphone makers, has confirmed that its electric cars are preparing for an international rollout including a potential launch in Australia.
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Europe First, Australia Likely Next
Xiaomi President William Lu revealed to investors that Europe will be the brand’s first export market, with sales targeted for 2027.
Industry watchers believe this paves the way for an Australian launch, given the alignment in safety standards and emissions regulations between Europe and Australia. It is common for new Chinese EV brands to enter both markets around the same time, particularly once right-hand-drive models are developed, which also opens doors to the UK.
When asked about Australian plans at the Shanghai Motor Show in April, a Xiaomi representative said there was “no update to share”, but given Europe’s role as the first export destination, Australia is firmly on the radar.
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What Xiaomi Said
Chief financial officer Alain Lam told investors the company is still finalising its product and pricing strategies for Europe:
“We are still in the research and preparation phase. Entering the European market means we are starting with one of the toughest regions, and we are committed to preparing ourselves to succeed.”
Lam also stressed that Xiaomi intends to apply the same innovation-first approach it has used in its tech business to the automotive industry.
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Current Models in China
At home, Xiaomi has launched two EVs:
| Model | Type | Key Styling Influence | Demand Snapshot |
| SU7 | Sedan | Porsche Taycan | Strong domestic sales |
| YU7 | SUV | Ferrari Purosangue | 200,000 pre-orders in 3 minutes; 6,024 delivered in first month |
Both vehicles have generated significant interest, although delivery volumes are still catching up with demand.
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Financial Performance
Despite strong pre-order numbers, Xiaomi’s EV division is not yet profitable. In the second quarter of 2025 (April–June), the brand delivered 81,302 vehicles but still reported a loss of ¥300 million ($AU65.1 million).
That equates to a loss of about $AU800 per vehicle — an improvement from earlier quarters:
| Period | Deliveries | Loss (AU$) | Loss per Vehicle (AU$) |
| Q4 2024 | – | $AU2180 per car | High losses as production scaled |
| Q1 2025 | 69,697 | $AU108 million | $AU1430 per car |
| Q2 2025 | 81,302 | $AU65.1 million | $AU800 per car |
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What It Means for Australia
If Xiaomi’s European debut in 2027 is successful, Australian buyers may soon see the brand’s cars arrive here soon after. Given the popularity of budget-friendly EVs from other Chinese manufacturers like BYD and MG, Xiaomi could quickly find a place in the local market.
For now, Australian EV watchers will be keeping an eye on Xiaomi’s European rollout, a move that looks increasingly like the steppingstone to local sales.
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