Tesla Surges To Best Sales In Australia In A Year

Tesla has recorded its strongest month of vehicle deliveries in Australia in the past year, with 4589 vehicles registered in June 2025. This marks the company’s best performance since June 2024, when it delivered 4683 units. While the month’s result reflects positive momentum compared to May’s tally of 3897 vehicles, a 17.8% month-on-month improvement, it is still a 2.0% decline year-on-year from June 2024.

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Mid-Year Sales Still Lagging Behind 2024

Despite the June milestone, Tesla’s overall performance for the first half of 2025 remains subdued. The company delivered a total of 14,146 vehicles between January and June, which is a significant 38.8% drop compared to the same period last year. The main contributor to the overall downturn has been the decline in Model 3 sales. Even after receiving a major update in early 2024, the Model 3 continues to underperform, with June deliveries falling to 1132 units, down 36.3% compared to June last year. On a year-to-date basis, Model 3 sales have plummeted 64.9%, with only 3715 units delivered in the first six months.

▶️MORE: Tesla Model 3 & Y Home Charging Guide (2025)

Model Y Drives Positive Momentum

By contrast, the refreshed Model Y continues to be the brand’s strongest performer. With 3457 units delivered in June, the mid-size SUV saw a 19% increase over the same month last year. While year-to-date sales for the Model Y are still down 16.7%, totalling 10,431 units, the SUV’s recent updates and growing popularity appear to be holding firm against a wave of new competition.

Here’s a snapshot of Tesla’s sales performance:

▶️MORE: Tesla Charging Costs in Australia: Home and Superchargers (2025)

Tesla Faces Growing Competition in EV Market

Compared to other EV brands, Tesla continues to lead the Australian market. Polestar, the only other automaker currently reporting its data to the Electric Vehicle Council, delivered 339 vehicles in June, a 4.8% decline from the same time last year. However, Polestar’s total sales are up 23.6% year-to-date, reaching 1173 units thanks to the introduction of its new electric SUVs, the Polestar 3 and Polestar 4. These models are helping offset the slowdown in Polestar 2 deliveries.

▶️MORE: Tesla Model 3 & Y Home Charging Guide (2025)

While Tesla’s momentum in June shows signs of recovery, the overall softness in Model 3 sales suggests there’s still work to be done in the sedan segment. Yet, with the Model Y continuing to hold its place as Australia’s top-selling EV and new models from rival brands such as BYD, XPeng, and Nio entering the market, Tesla may soon face stronger competition than ever before. The full VFACTS data expected from the Federal Chamber of Automotive Industries will shed further light on Tesla’s positioning as other manufacturers ramp up their presence in Australia.