Polestar Announces Four New Models in Three Years

Polestar announced its largest model offensive today, unveiling plans for four new electric vehicles to launch between 2026 and 2028. The Swedish electric performance brand expects low double-digit volume growth in 2026 alongside a 30% expansion of its retail network.

The announcement marks a significant acceleration in Polestar's product strategy. The company will introduce the Polestar 5 grand tourer, a new variant of the Polestar 4, a next-generation Polestar 2, and the compact SUV Polestar 7.

The expanded lineup targets fast-growing premium segments across North America, Europe, and Asia Pacific markets. Polestar aims to build on its strongest sales year in 2025 with a focus on quality growth and retail channel expansion.

Four Models in Three Years

The Polestar 5 four-door grand tourer will begin deliveries in summer 2026. This flagship model brings new performance and luxury to the segment with a lightweight bonded aluminium platform. The vehicle represents Polestar's entry into the premium grand tourer market.

A new variant of the Polestar 4 will launch in Q4 2026. Based on the current best-seller, this version combines estate space with SUV versatility and dynamic performance. The Polestar 4 has proven popular with customers seeking a blend of practicality and driving dynamics.

The next-generation Polestar 2 will arrive in early 2027 as a completely new successor to the iconic sedan. The original Polestar 2 has sold over 190,000 units and built an enthusiastic customer community. The new generation aims to continue this success with updated technology and design. Finally, the compact premium SUV Polestar 7 will launch in 2028 with production planned in Europe.

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Targeting High-Value Segments

CEO Michael Lohscheller says Polestar is targeting fast-growing, high-value segments with its new model lineup. The Polestar 5 brings new performance and luxury to the grand tourer segment with its lightweight bonded aluminium platform. The new Polestar 4 variant combines estate space with SUV versatility and dynamic performance to appeal to practical buyers who want engaging driving characteristics.

The Polestar 7 enters the largest EV segment in Europe. Compact SUVs accounted for one-third of battery electric vehicle volumes in 2025. This segment continues to grow as more customers transition to electric vehicles. Polestar's entry positions the brand to capture a significant share of this high-volume market.

Model Specifications

Building on Success

The Polestar 2 has sold over 190,000 units and built an enthusiastic customer community since its launch. The model established Polestar as a credible electric performance brand and demonstrated strong demand for premium electric sedans. 2025 was Polestar's best sales year ever, with the company delivering strong operational progress despite challenging geopolitical and economic conditions.

The next-generation Polestar 2 will play a key role in the company's future success. The model will benefit from updated technology, improved efficiency, and refined design while maintaining the driving characteristics that made the original popular. Polestar expects the new generation to attract both existing customers and new buyers to the brand.

Growth Strategy

Polestar expects low double-digit retail volume growth in 2026. The sales mix will evolve with an increasing share of Polestar 4 deliveries as production ramps up. The company is focusing on the retail channel, supported by a 30% expansion of its retail network across key markets.

The attractive model lineup aims to drive quality sales growth rather than volume at any cost. Polestar will provide detailed financial guidance when it reports full-year 2025 results. The company remains focused on sustainable growth and improving operational efficiency across its global operations.

Polestar hosted a webcast strategy update on 18 February 2026 to announce the new model offensive. The company is headquartered in Gothenburg, Sweden, and its vehicles are available in 28 markets across North America, Europe, and Asia Pacific.

Polestar's manufacturing footprint spans North America and Asia, with Polestar 7 production planned in Europe. This global manufacturing strategy allows the company to serve regional markets efficiently while managing logistics costs and tariff considerations.