MG Targets Tesla With Launch Of Luxury Performance Brand

MG, known for making electric vehicles more affordable in Australia, is now stepping into the premium EV space with the official launch of its luxury brand, IM (Intelligent Mobility). The new brand debuted with two electric models: the IM5 sedan and IM6 SUV, aiming to compete directly with Tesla’s Model 3 and Model Y.

▶️MORE: MG Motor Reveals Specs for Premium EVs: IM5 and IM6

From Budget to Premium

MG first made a mark with the budget-friendly ZS EV and MG4, which helped broaden EV access in Australia. With the IM5 and IM6, MG is now targeting buyers who want more performance, longer range, and upscale features without crossing the $90,000 mark.

The launch event for IM was held in Sydney and featured global MG CEO Liu Tao, alongside a display of the vehicles’ tech and styling upgrades.

▶️MORE: MG Challenges Tesla By Bringing Premium EV Sub-Brand IM to A…

IM5 & IM6: Key Details

Both models are available in three trims, all featuring premium interiors and smart driving tech.

Variant	Battery (kWh)	Drivetrain	Range (WLTP)	Price (AUD, Driveaway)
Premium (IM5 & IM6)	75	RWD	490 km (IM5) / 450 km (IM6)	$60,990
Platinum (IM5 & IM6)	100	RWD	655 km (IM5)	$69,990
Performance (IM5 & IM6)	100	AWD	575 km (IM5)	$80,990

Performance Specs

The entry-level models come with a 217 kW rear motor
Top-spec Performance AWD models deliver up to 572 kW
The IM5 Performance can accelerate from 0–100 km/h in just 3.2 seconds

▶️MORE: IM5 IM6 Premium EVs Bring AI, 396kW Charging, …

Standout Features

What sets the IM models apart from MG’s existing range is the addition of advanced driving technologies and luxury features not commonly found in this segment.

Highlight Features:

Four-wheel steering for tighter turning radius
One-Touch Reverse, retracing the last 100m to help exit tricky spots
Automated intelligent parking features for inner-city ease
26.3-inch curved main screen + 10.5-inch secondary display
Premium 20-speaker sound system
Two interior trim options and five paint choices
7-year warranty when serviced through IM's authorised network

▶️MORE: 2026 MG4 EV Leak Unveils Stunning Upgrades - zecar.com

Availability

The IM5 and IM6 are now available for order through MG dealerships nationwide or via online configuration tools. MG expects the IM brand to become a key part of its strategy as it expands into the performance and luxury EV market.

▶️MORE: MG Creates Two-Tier Warranty: 10 Years With Dealer ... - zecar.com

Final Thoughts

With solid specs, attractive pricing, and a focus on next-gen tech, MG’s new IM brand is shaping up as a serious contender in the Australian EV landscape, particularly for those looking to upgrade from mainstream models without breaking the bank.