
Chinese automaker GAC (Guangzhou Automobile Group) is set to make its long-awaited debut in Australia next month, confirming a three-model launch lineup that spans petrol, electric, and plug-in hybrid powertrains.
The brand will begin local operations in November 2025 with a nationwide network of 30 dealerships, joining a rapidly expanding list of Chinese automakers entering the Australian market. GAC’s broader plan includes eight models by 2029, with a dual-cab ute positioned to take on the Ford Ranger by 2027.
The company has yet to reveal local pricing and detailed specifications, though more announcements are expected in the lead-up to its official mid-November launch.
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A Balanced Launch Lineup
GAC’s Australian entry will feature three core models designed to cover multiple segments and buyer needs:
- Aion V – A mid-size electric SUV, expected to rival the Tesla Model Y and Skoda Enyaq. Overseas, it’s powered by a single 165kW motor paired with a 75kWh battery, offering up to 510km WLTP range and DC fast charging in just 24 minutes.
- Emzoom – A compact petrol SUV aimed at entry-level buyers. Known abroad as the GS3 Emzoom, it’s powered by a 1.5-litre turbocharged four-cylinder delivering 130kW and 270Nm, matched with a seven-speed dual-clutch transmission.
- M8 PHEV – A seven-seat plug-in hybrid people mover, combining a 2.0-litre turbo engine and 160kW electric motor for a total output of 300kW and 645Nm. Its 44.5kWh CATL battery enables up to 166km of pure-electric driving.
This trio gives GAC a strategic entry into Australia’s most in-demand vehicle types (family SUV and people mover) while appealing to both traditional and electrified buyers.
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Expanding Chinese Presence
GAC’s arrival coincides with a surge of new Chinese brands targeting the Australian market. November will also mark the debut of BYD’s premium Denza brand, launching with the Denza B5 and B8 off-road SUVs.
Additionally, GWM plans to bring its luxury sub-brand Wey to Australia by mid-2026, while MG’s IM Motor has already entered the scene.
GAC’s parent company manufactures over two million vehicles annually across China and Thailand and operates an international design studio in Milan, Italy. Globally, it markets three key brands: Aion, Trumpchi, and Hyper (formerly Hypt), though all Australian offerings will be unified under the GAC name.
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What to Expect?
While local pricing remains under wraps, GAC is targeting a top-10 position in Australian car sales by 2029, equivalent to around 43,000 annual units based on current market size.
If the Aion V and M8 PHEV arrive with competitive pricing and features, GAC could quickly establish itself among Australia’s growing list of value-focused, tech-driven automakers.
GAC’s entry feels well-timed. Three distinct models that balance practicality, electrification, and affordability. With solid range credentials and a clear rollout plan, the brand could carve out a niche similar to how BYD and MG did in their early years in the country, provided it gets pricing and aftersales support right.
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