Porsche is renowned for performance engineering, motorsport heritage, and driver-focused vehicles. Porsche commenced EV sales in Australia in 2020 with the Taycan, addressing the high-performance luxury EV segment. Positioned as a performance-first EV brand, Porsche prioritises driving dynamics, charging capability, and build quality over mass adoption. Porsche EVs are sold through authorised Porsche Centres, maintaining a traditional premium dealership model with tailored customer service.
