
Maserati is an Italian luxury performance brand known for expressive design and grand-touring heritage. Its electric transition sits under the Folgore name, bringing electrification to traditional Maserati performance values. Maserati commenced EV sales in Australia in 2023 with the GranTurismo Folgore, targeting the ultra-luxury electric performance segment. Positioned as a luxury and performance-focused EV brand, it prioritises craftsmanship and driving emotion over mass adoption. Part of Stellantis, Maserati EVs are sold in Australia through authorised Maserati dealerships, maintaining a traditional luxury retail experience.
