Jaecoo

About Jaecoo

Jaecoo is a premium-leaning SUV brand under Chery Group, known for its rugged-inspired design, modern interiors, and high levels of standard technology. The brand blends SUV styling with electrified powertrains aimed at everyday usability rather than hardcore off-road performance. Jaecoo commenced EV sales in Australia in 2024, targeting the mid-size electric SUV segment with models designed for urban and family use. Positioned as a value-driven, design-focused and technology-rich EV brand, Jaecoo aims to offer a more premium look and feel without luxury pricing. In Australia, Jaecoo vehicles are sold through a growing authorised dealer network, providing a traditional showroom and servicing experience supported by local distribution.