Genesis

About Genesis

Genesis is the luxury vehicle brand of Hyundai Motor Group, known for its focus on refined design, premium interiors, and high levels of standard equipment. In the EV space, Genesis emphasises comfort, quietness, and a seamless ownership experience rather than overt performance. Genesis commenced EV sales in Australia in 2021, targeting the luxury electric sedan and SUV segments with models such as the GV60, Electrified GV70, and Electrified G80. Positioned as a comfort-focused, design-led luxury EV brand, Genesis blends advanced technology with understated styling. In Australia, Genesis vehicles are sold via a direct-to-consumer online model, supported by Genesis Studios and concierge-style delivery and servicing, offering a distinct alternative to traditional dealerships.