XPENG Goes Direct in Australia: Factory-Backed Operations Launch Alongside TrueEV

XPENG has formally launched a factory-backed operation in Australia. The new entity, XPENG Motors Australia Pty Ltd (XPENG ANZ), is a wholly owned subsidiary of XPeng Inc. It will build its own dealer network, run its own customer support, and manage factory-backed logistics across the country.

The announcement was made on 1 April 2026. XPENG says dealer recruitment is already underway in major cities across Queensland, Victoria, New South Wales, South Australia, and Western Australia.

What This Means for Buyers

For now, XPENG vehicles can still be purchased through TrueEV showrooms. It appears the factory-backed network will run as a separate operation. This means buyers may soon have two options: an official XPENG dealer, or a TrueEV showroom.

Key details such as when factory-backed sales will begin, whether some models will be exclusive to official channels, and whether pricing will differ between the two networks have not yet been confirmed.

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The TrueEV Situation

TrueEV launched XPENG in Australia in late 2024, starting with the G6 mid-size SUV. It claims to have delivered around 2,000 vehicles. The company opened showrooms at Sydney Airport and Crown Sydney, and partnered with dealer groups including Autopact in Queensland.

In early 2026, TrueEV filed legal action against XPENG in the Federal Court of Australia. The reason for the dispute has not been made public. Weeks later, TrueEV appointed an external receiver to manage the sale of 197 older-model vehicles across multiple sites. The company denied it had entered full administration.

Owners of current XPENG vehicles have raised concerns on social media about parts supply and cashback incentives that have not yet been honoured.

XPENG has not confirmed whether its factory-backed operations will run alongside TrueEV. Neither company has commented publicly on their current relationship.

XPENG's Model Lineup and Competitors

XPENG currently sells the G6 in Australia. More models are expected to follow as the factory-backed network is established. The table below shows the current and upcoming XPENG models, their segments, and key rivals.

X9 Coming in May

According to Sam Evans, known online as The Electric Viking, the XPENG X9 will officially launch in Australia in May 2026. The X9 is a large premium MPV powered by three Turing AI chips. Evans, who has a marketing affiliation with XPENG but does not work for the company or TrueEV, described it as his personal favourite EV on the market.

Evans also confirmed that both TrueEV and XPENG ANZ will co-distribute the brand. He noted that XPENG has already signed a number of new dealerships and expects the dealer network to effectively double.

On the legal front, Evans said the next court hearing is scheduled for October 2026, but indicated it will not be about distribution rights.

About XPENG

XPENG is a Chinese electric vehicle manufacturer focused on AI-powered mobility. It operates manufacturing facilities in Guangzhou, China, and sells vehicles in 60 markets. XPENG ANZ is a wholly owned subsidiary committed to long-term investment in the Australian and New Zealand markets.

What Happens Next

XPENG says it will begin establishing its authorised dealer network immediately. Customer support infrastructure is being built ahead of the official XPENG Australia launch. The brand has described this as "day one" of its direct presence in the country.

For existing XPENG owners, Evans believes the issues around parts and rebates should be resolved more quickly now that the factory is directly involved. He noted that things are looking better for the brand in 2026, and hopes more models will be available by year end.