Jeep drops Avenger EV price by thousands after sluggish Australian sales

Jeep has slashed prices on its first-ever electric vehicle, the compact Avenger SUV, in a bold move to jumpstart sales in Australia after a lacklustre launch. Despite arriving with fanfare in late 2024, the Avenger has managed just 21 sales nationally across the first four months of 2025.

That’s a slow start for a brand known for rugged off-roaders. But now, with drive-away prices dropping by over $16,000 in some variants, Jeep is clearly hoping price cuts will spark new interest in its smallest and most urban-friendly model yet.

▶️MORE: 2025 Jeep Avenger price and specs

Massive price cut: Avenger now from $40K drive-away

Jeep has dropped the entry-level Longitude variant of the Avenger to just $40,000 drive-away, a significant reduction from its original $53,990 plus on-roads launch price. That’s a dramatic repositioning for a European-built EV that was initially priced well above competitors like the MG ZS EV or BYD Dolphin.

The mid-tier Limited variant now comes in at $62,213 drive-away in Victoria, while the top-spec Summit costs $68,607 drive-away. That's still alot of money, but now closer to other top-shelf small electric SUVs.

▶️MORE: These Are the Best-Selling EVs in Australia in 2025

Performance and range: city-focused EV with fast-charging edge

All three variants come powered by the same 54 kWh battery, good for a claimed 396 km of range (WLTP). On a 100kW DC charger, Jeep says you can go from 20 to 80% in just 24 minutes, or add 30 km of range in about 3 minutes.

Power sits at 115 kW and 260 Nm, sent to the front wheels. While it won’t win any drag races, it's more than enough to navigate city streets and short regional trips.

▶️MORE: Which Electric Cars Have Bidirectional Charging?

Compact design with practical space

At just 4.08 metres long, the Avenger is the most compact Jeep to ever hit the road, a full 38 cm shorter than the BYD Atto 3. Despite it small exterior footprint, Jeep says the interior has been cleverly designed to seat five people and their luggage, aided by a flat floor and smart storage.

You also get a 10.25-inch infotainment display and a minimalist, tech-focused cabin layout. It’s more European crossover than classic Jeep and that’s exactly what Jeep hopes will attract first-time EV buyers in the city and suburbs.

▶️MORE: Australia's EV Market Set or Massive Growth in 2025

Safety: solid features but a disappointing ANCAP rating

Safety kit includes:

• Blind Spot Monitoring
• Autonomous Emergency Braking with pedestrian/cyclist detection
• Automatic parking assist
• 180-degree rear camera with drone-style top-down view

Despite the features, the Avenger only scored 3 stars in its 2024 ANCAP rating, falling short of the 5-star benchmark achieved by most modern EVs. That rating could be a sticking point for safety-conscious families, especially with rivals offering more reassuring scores at lower prices.

▶️MORE: Home charging guide for Tesla Model 3 & Y

Can price repositioning drive new interest?

Jeep’s decision to cut prices so dramatically shows how competitive the entry-level EV market has become. With brands like MG, GWM, BYD, and even Kia targeting sub-$40K pricing, buyers have more choice than ever.

The Avenger’s new $40K price tag puts it squarely in the mix — but it’ll take more than a discount to convince Australian EV drivers. A premium brand with a rugged image needs to prove it can compete in the compact electric space.