The BYD Shark 6 plug-in hybrid Ute has become one of the most talked-about vehicles in Australia this year and now it’s available with its first-ever nationwide drive-away price.
From now until September 30, 2025, the Shark 6 Premium is being offered at $59,400 drive-away, marking a saving of up to $3000 depending on the state of registration. The offer excludes the Northern Territory, where buyers already pay a slightly lower standard drive-away price of $59,374.
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A Sharper Price in a Growing PHEV Ute Market
The Shark 6 normally lists at $57,900 plus on-road costs, meaning buyers outside the NT will see meaningful savings. Premium paint adds $700, unless customers stick with the no-cost Great White color.
The offer positions the Shark 6 squarely between two trims of its closest rival, the GWM Cannon Alpha PHEV:
| Model | Drive-away Price | Notes |
| GWM Cannon Alpha PHEV Lux | $57,490 | Cheapest PHEV ute |
| BYD Shark 6 Premium | $59,400 (limited-time offer) | Single variant only |
| GWM Cannon Alpha PHEV Ultra | $64,490 | Higher trim rival |
| Ford Ranger PHEV XLT | From $71,990 + on-roads | Finance offer available for ABN holders |
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Sales Momentum and Market Impact
Launched earlier in 2025, the Shark 6 has quickly become BYD’s top-selling model in Australia. Between January and July, 11,657 units were delivered, including over 1,200 in July alone.
That makes it the most popular PHEV Ute in the country, well ahead of:
- Ford Ranger PHEV - 312 sales since April
- GWM Cannon Alpha PHEV - 376 sales since May
The Shark 6 has already captured nearly one in ten four-wheel-drive ute sales this year, eating into the market shares of traditional diesel leaders like the Ford Ranger (down 13.6%) and Toyota HiLux (down 9.8%).
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Equipment, Colors, and Value
The Shark 6 is only offered locally in the Premium trim, but it arrives well-equipped. Buyers get:
- Plug-in hybrid powertrain with dual-cab 4x4 capability
- Standard safety and driver-assist tech
- Five exterior colors (including new Outback Orange and Mist Grey, both $700 extras)
- Choice of premium interior finishes
While rivals offer multiple trim levels, BYD has opted for simplicity with a single specification that balances value and features.
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Competing Offers in the Segment
BYD’s deal comes as competitors sharpen their pricing:
- GWM Cannon Alpha PHEV is currently offered at up to $7100 off, with Lux from $57,490 drive-away and Ultra at $64,490 drive-away.
- Ford Ranger PHEV (from $71,990 + on-roads) isn’t discounting yet, but Ford is offering 1.99% finance for commercial buyers until September 30, 2025.
This competitive environment highlights just how quickly the PHEV Ute segment is heating up in Australia.
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5 Key Takeaways
- BYD Shark 6 is now available Australia-wide for $59,400 drive-away until September 30, 2025.
- The offer saves buyers up to $3000, except in the NT where pricing is already lower.
- With 11,657 sales this year, the Shark 6 is the top-selling PHEV Ute in Australia.
- It faces growing competition from the GWM Cannon Alpha PHEV and Ford Ranger PHEV.
- The Shark 6’s blend of value, equipment, and popularity shows PHEV Utes are becoming a mainstream choice for Aussie buyers.
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