
Rolls-Royce Motor Cars is an ultra-luxury brand known for bespoke craftsmanship and exclusivity. Rolls-Royce commenced EV sales in Australia in 2024 with the Spectre, targeting the ultra-luxury electric coupe segment. Positioned as an ultra-luxury EV brand, it focuses on refinement and customisation. Owned by BMW Group, Rolls-Royce EVs are sold through exclusive Rolls-Royce Motor Cars dealerships.